In this project, I was tasked to create a design solution to the issue of sustainability. I focused my project on the coffee industry. Coffee is the world’s most tradable commodity after oil which has lead to a huge coffee pollution problem. 2.5 billion single-use coffee cups are discarded globally every year which equates to 5000 cups every minute. I produced an identity for a coffee shop/company whose mission is to cultivate a space to educate people on sustainable living while leading a movement in the elimination of coffee pollution at the same time. Hence the name Cultivate Coffee Co. Below, you will see a selection of pieces from the brand I have created. At the bottom, you will also find explanations for the design process.