One of my most favorite things, BRAND IDENTITY! Here is a project I did at ISU, spring semester 2020. For this project we had to invent a environmentally sustainable business and develop a design system for it. My business is a fresh flower farm called Pré De Fleur. This business is home grown and all about cultivating a farm to vase mindset. Below you will find logo work - both a horizontal and vertical stack, a color palette, patten, typefaces, business cards, letterheads, and. envelopes.